The luxury fragrance house Creed was founded in 1760 in London, soon becoming a favourite of Queen Victoria and later on of all European courts, from Napoléon III of France to Empress Sissi of Austro-Hungary. In 1854, House of Creed moved to Paris, under the patronage of Empress Eugénie. Now based in Paris and managed by Olivier Creed, sixth in his family line to manage Creed, the company still treasures its almost 100 years of British identity.
All British
  • Luxury British Brands
  • Royal Suppliers
    (1855) Napoleon III granted Creed a Royal Warrant. Cuir de Russie was made especially for him.
    (1885) Queen Victoria granted Creed a Royal Warrant. Creed created Fleurs de Bulgarie.
    (1885) Queen Maria Cristina of Spain named Creed her official perfumer.
    Emperor Franz-Josef of Austria-Hungary and his wife Empress Elisabeth granted Creed an Imperial Warrant.
  • Long Lasting British Brands
    House of Creed was established in 1760 in London by James Henry Creed.
  • Multinational British Brands
    Creed has freestanding stores, but mostly offers its products through select authorized retailers in the UK, USA and Canada.
  • Awards & titles
    Recent awards: GQ Grooming Awards 2015 Best New Fragrance in Limited Distribution - Winner: Creed Acqua Originale Vetiver Geranium.
  • Famous Customers
    Queen Victoria (Fleurs de Bulgarie); Empress Eugenie of France (Jasmin Imperatrice Eugenie); Emperor Franz-Josef of Austria-Hungary and his wife, the Empress "Sissi" Elisabeth (Fantasia de Fleurs); Spain's Queen Maria Cristina (Vanisia). Sir Winston Churchill wore Creed’s Tabarome and President John F. Kennedy wore Creed’s Vetiver.
    In 1956, Creed created Grace Kelly’s wedding day perfume, Fleurissimo;
    Creed's mainstream success came in the 1980s with fragrance Green Irish Tweed (1985), an eau de parfum created by Olivier Creed. Famous users include Robert De Niro, Sylvester Stallone, Russel Crowe, George Clooney, Clint Eastwood, Robbie Williams, and Andy Arnold.
  • Featured In the Media
    InStyle, GQ Magazine, Marie Claire, Elle Decoration, Financial Times, Luxure, Esquire, Men's Health & other.

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